Neighborhood News

An alluring proposition

By Carol Fryday, Bloomfield Development Corporation

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Ellen Levick models one of her own designs, a net vest which comes in several colors and complements a number of her other pieces.

It’s a cold, grey February day on Liberty Avenue, but you only have to step inside Allure, Ellen Levick’s warm and inviting boutique, to see the world in bold, bright technicolor.

For over twenty-three years, this Pittsburgh artist has curated a multi-colored, multi-textured, and multi-cultural collection of women’s apparel at her storefront in Bloomfield.

Levick, a petite blond with a pedigree that includes Fine Art degrees from both Seton Hill and Carnegie-Mellon Universities, enjoys dressing in  clothing from her own collection. Today she greets customers in black leggings overlaid with an asymmetrical yellow net vest and bright, lemon-colored boots—apparel not likely to be found at the local mall.

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Though Levick points out that chain stores serve a purpose, she is interested in helping women develop their own, unique style. To that end, she infuses her shop with inventive displays designed to inspire, arranging richly woven textiles with patterned purses, bold belts, and her own, one-of-a-kind jewelry, wall art, and sculpture.Ellen Levick 6

Given that Levick’s wares are designed to both fit and flatter a variety of shapes and sizes, she has acquired a devoted clientele, regularly shipping goods pictured on her store’s Facebook page to customers across the country. This repeat business may also have something to do with her philosophy of “carrying pieces that are ultimately practical because they can be worn worn in a variety of situations.”

When Kathy Greene of Mt. Lebanon emerged from the dressing room in a long, black skirt with a leopard-print waistband, Levick showed how it could be dressed down during the day, with a t-shirt and jean jacket, or dressed up for evenings out with a camisole and shear blouse.Ellen Levick

Ellen Levick 5Levick’s eclectic taste is derived from a broad and diverse range of sources. She has traveled extensively, spending time in Thailand, Sri Lanka, and Tanzania; and for three years, lived in the Middle East where she was drawn to the colorful outdoor bazaars where vendors loudly hawked everything from live chickens to handmade rugs.

Though it may seem a bit of a leap, Levick ended our conversation with a brief description of how her work has been impacted by Quantum Physics, the repetitive and infinite patterns found in fractals, and the theory that all physical aspects of the universe are interconnected.

Thus, Levick provides an environment where her clientele has an opportunity to see that contrasts in textures, colors, and shapes are integral part of the whole. It is this sense of wholeness that Levick seeks to both partake of and to impart, making a visit to her shop an Alluring proposition.

Neighborhood News

Allegheny Health Network Market Wrap Up

By The Employees of West Penn Hospital 

As the first year of the Bloomfield Saturday Market concludes, we would like to take this opportunity to thank the Bloomfield Development Corporation for their vision and hard work in hosting this impressive 23-week community event.  At Allegheny Health Network, we share your vision to invest in the health and wellbeing of the communities we serve.

By partnering with the local farmers and entrepreneurs, you have highlighted the direct correlation between good health and healthy lifestyle behaviors, such as managing stress, engaging in regular physical activity, and eating a healthy, well-balanced diet.  By showcasing these neighborhood vendors, you have increased the community’s awareness for the many benefits – both health and financial – of eating fresh, locally grown and produced foods.

At West Penn Hospital, we are your friends and neighbors.  We are committed to providing you with first class healthcare, at an affordable price, with the award-winning, nationally-recognized care you deserve.  It has been our honor to sponsor and attend your Market each week, sharing the many high quality resources and skilled medical professionals right at your fingertips.  We salute the BDC on the Market’s rousing success and look forward to partnering with you again!

Neighborhood News

Bloomfield Saturday Market Ends on a High Note

hugging-heaterThe weather was gloomy but spirits ran high last Saturday at the last Bloomfield Saturday Market of 2014. 6 large rented heaters gave everyone in attendance a chance to warm up, particularly our volunteers and vendors who soldiered through 5 hours or more outside.

We went out with a bang, our attendance hitting 755 and the children’s activities of pumpkin ring toss and cookie decorating a big hit. Brad Yoder played for more than three hours in the wind, drizzle, and cold, thoroughly bundled up. Greater Pittsburgh Food Bank’s Harvest for the Hungry collected 175 pounds of food that we took to Pittsburgh Aids Task Force after the Market, most of which was already distributed three days later.

The outpouring of support this year from volunteers, neighbors, business owners, sponsors, West Penn Hospital, and the larger community, has been overwhelming. If you haven’t yet, please share your ideas for next year with bloomfield-market-vendorChristina Howell, Market Manager, at

The Bloomfield Development Corporation tips our hat to everyone who helped make the first season of the Bloomfield Saturday Market an incredible success.

Thank you, and we’ll see you at the Market in May 2015!